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Vineyards and Discoveries Label

The Vignobles & Découvertes label

Created in 2009, the Vignobles & Découvertes label is awarded for a period of 3 by Atout France, after recommendation of the Superior Council of Wine Tourism, to a destination with a tourist and wine vocation offering a range of multiple and complementary tourist products (accommodation, catering, cellar visits and tasting, museum, events, etc.) and allowing it is up to the customer to facilitate the organization of their stay and to direct them to qualified services.

The Vignobles & Découvertes label corresponds to a collective brand, the Vignobles & Découvertes brand, whose management and award procedure are governed by usage regulations.

In Saumur, many tourism professionals are committed to the Vignobles & Découvertes approach.

List of partners with the Vignobles & Découvertes label

Why apply for the label?

  • to highlight my actions or my strong link with the world of wine and vines
  • to gain visibilite with wine tourism customers
  • to benefit from the strength of a network (annual meeting, Facebook group, referencing on the websites of my OT, Anjou Tourisme and the Pays de la Loire Region)
  • to be valued on the “Wine Routes & Villages of Anjou” map distributed in 100 copies (excluding hosting)
  • to take advantage of wine tourism promotion actions from the Tourist Office: eductour, oenomag, trade fairs, publications and stories on social networks, etc....

To obtain the label

Following your request, a audit control of your offer will be carried out, and depending on the result your activity will be offered to a commission of labeling composed of Anjou tourisme, Tourist Offices, Solutions&Co as the tourist referent of the Destination and InterLoire as the wine referent.

The commission meets once a year and the integration of an offer to the destination during the remaining time of the destination's labeling, validated by Atout France and the Superior Council of Wine Tourism.

The renewal of the label will take place in fall 2024 for the period 2025 to 2027. Labeled service providers will be automatically contacted. For any new labeling request, contact:

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Caroline Vignon Wine tourism project manager

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